Hamilton District Main Street Program rebrands as the Downtown Allentown Business Alliance

Date: Oct 02, 2018

The Downtown Allentown Business Alliance, formerly known as the Hamilton District Main Street Program, held its annual meeting and awards ceremony at the monthly networking event, First Monday on October 1st at the Renaissance Allentown Hotel. During this event, the Main Street Program debuted the new DABA logo, launched the downtown Allentown Map & Guide and honored the 2018 Volunteer of the Year. 
 
The Main Street Program changed its name and its focus to be better aligned with the changes occurring in downtown Allentown and to have a greater impact on the businesses they serve. The logo features the iconic structures representative of Allentown with a bright and welcoming look. The logo was designed by Sarah Dams of Sarott Designs.
 
The Downtown Allentown map & guide showcases the retailers, restaurants and arts and cultural assets and amenities in our new downtown. The guides will be available at the various downtown retailers and restaurants, the Chamber and city offices and throughout the Lehigh Valley at the regional tourism centers.
 
DABA recognized Lauryn Graves from Air Products as the Volunteer of the Year for her outstanding support of our downtown efforts and events, including Blues, Brews & Barbecue Festival, the Allentown Beer Fest, cocktail trails among other events. Ms. Graves serves on the Board of Directors for the Downtown Allentown Business Alliance and works in Community and Government Relations at Air Products & Chemical.
 

About The Downtown Allentown Business Alliance:

Downtown Allentown serves as the commercial and cultural heart of the Lehigh Valley. Our downtown features unique ethnic restaurants, a historical arts district, eclectic businesses - and amazing people - making us a vibrant center of energy and activity. Here, visitors can discover a wide array of tastes, culture, entertainment and history. Our district consists of the area from 5th Street to 12th Street, and from Walnut to Linden Streets, and is supported by adjoining city neighborhoods and the riverfront.

About The Chamber:

The mission of The Greater Lehigh Valley Chamber of Commerce is to improve the economy and quality of life in the Lehigh Valley Metropolitan Area.  We accomplish this through business-to-business networking events and marketing products, affinity programs and exclusive, money saving member benefits, training programs, government affairs initiatives and public policy advocacy, and community development enterprises.  With nearly 5,000 members who employ more than 200,000, the Chamber is the largest in Pennsylvania and New Jersey, and in the top ten nationwide.